Perceived Value and Perceived Quality on Repurchase Intention: The Case Study Of Spotify in Bandung

The rapid development of digital music applications in Indonesia is an opportunity for application providers to meet the needs and desires community. One them Spotify app. problem based on number Freemium users than Premium start many new that are starting emerge, this a challenge increasing its repurchase intention. research method used study quantitative with descriptive type research. Sampling was carried out using non-probability sampling technique purposive total 400 respondents Bandung City. Meanwhile, data analysis techniques multiple linear regression analysis. results perceived value variable already excellent category by 89%, quality 88%, intention 89%. Perceived have positive significant effect magnitude influence 48.1% remaining 51.9% influenced other factors were not studied.